We've all heard Einstein's definition of insanity: doing the same thing over and over again and expecting different results. Yet in sales, this is precisely what many teams do quarter after quarter.

Amazon didn't spend $2.3 billion on flashy ads or viral campaigns last year. They invested it in something far more powerful: sales psychology.

Understanding Your Customer's Brain Can Transform Your Sales Strategy

Every organisation wants high-performing teams, but many struggle to achieve consistent results.

What makes someone choose one brand over another?

Elite athletes know something that transforms ordinary ability into extraordinary results: the power of mindset.

The most destructive force in any organisation isn't competition or budget cuts—it's the quiet poison of teams that have never been told they can win.

The Pareto Principle shows up everywhere in sales teams. You've probably noticed it: roughly 20% of your salespeople generate 80% of your revenue.

Today's business environment is more demanding than ever. We face rapid technological change, constant corporate reinvention, and the relentless pressure to do more with less.

Employee turnover is expensive. Really expensive. Yet many companies still choose to replace underperforming employees rather than invest in training them. This approach might seem like the quick fix, but the numbers tell a different story.

Most business leaders operate within the comfort zone of predictable outcomes. They set "realistic" goals, plan for "reasonable" growth, and celebrate "modest" successes. But what if this approach is limiting your potential?

Your team's mindset isn't just about workplace culture—it's the invisible force driving your bottom line.

The collective psychology of business teams shapes everything from decision-making speed to innovation capacity.

Change isn't just happening around us—it's accelerating at an unprecedented pace. Yet most business leaders I work with describe feeling trapped in a paradox: they know they need to evolve, but the very demands of managing change consume all their energy, leaving little room for the strategic thinking that drives real transformation.

Sales success doesn't come from following the same playbook as everyone else.

Truly exceptional growth happens when teams dare to think differently and challenge conventional approaches.

Global brands are discovering that the secret to sales success isn't always found in restructuring departments; it's in understanding how the human mind works.

Just imagine trying to convince any sane company CEO that organising ‘Job Swaps’ for the purpose of improving performance at all levels is a sensible idea.  Sounds ridiculous however, it only works!

‘Imposter Syndrome’ - More and more, when working with individuals and companies, is this phrase being identified as a mindset which prevents the opportunity of being at the very best in terms of delivery, performance and innovation.

The Dark Side of the Moon has to be one of my all-time favourite albums (shows my age) and when looking back over the past year, depicts all that has gone on in the world of change, business transformation and leadership. My three great passions.

A rather small and innocuous word that hides a multitude of performance woes and yet little is written or possibly understood about its importance, or even how to change it for the better.

How real is this issue in this modern age of leadership and more importantly what is the impact and cost to our businesses from this bedfellow.